Retention & Lifecycle Management
A brand's journey is continuous, requiring persistent nurturing and innovation. My expertise lies in fortifying this continuum, bolstering retention rates, and fostering a deeper brand-consumer connection. I offer strategies that not only resonate with customers but also facilitate their transition from casual buyers to brand advocates.
Email & SMS Strategy
Amidst the surge of digital messaging, ensuring distinctiveness is paramount. Achieving remarkable ROI metrics, I've tailored influential email and SMS campaigns that strike a chord. Leveraging platforms like Klaviyo and Mailchimp, I've positioned brands at the forefront of digital communication, ensuring consistent and impactful reach.
Subscription & Loyalty Program Design
In the e-commerce sphere, fostering recurring engagement is key. I've conceptualized and executed subscription and loyalty programs that transcend mere transactions. By ensuring customers consistently perceive value and exclusivity, I transform them into dedicated brand loyalists, enhancing lifetime value.
E-Commerce Expertise
In the evolving landscape of online sales, I've partnered with diverse brands to establish a robust digital presence. From introducing Shopify interfaces for historic wineries to optimizing D2C sales trajectories, my focus remains on not just launching but enriching the e-commerce journey. I ensure brands not only make their mark but also sustainably grow in the digital domain.
Product & Service Launches
Each product or service launch carries a brand's promise and potential. I've orchestrated launches that not only meet market expectations but exceed them. Whether it's introducing mobile applications with tens of thousands of users or rolling out innovative products, my approach guarantees a seamless and resonant introduction to the market.
Conference Marketing Communications
I've honed a unique skill in crafting powerful marketing strategies for conferences. From igniting pre-event excitement to driving ticket sales and setting clear expectations, I ensure attendees are fully engaged. Once the event wraps up, my strategies pivot to re-engagement, turning attendees into loyal advocates. Simply put, I provide a holistic conference communication experience from start to finish.
15+ Years of Experience
Seasoned lifecycle, retention and digital marketing professional with 15+ years of experience spanning a variety of industries: CPG, tech, wellness, skincare, apparel, conferences, and home furnishings.
Platforms I Work With
Proficient in the following platforms, with an expert understanding of their utilization, optimization, and strategic application.
